What kind of messages are the statements below sending? Describe what is being
communicated through the combination of what they say and the visual feel of the
typography.
You may want to extend this exercise by finding your own examples. Look for examples where
there appears to be a discrepancy between the written message and its typographic form as
well as examples where the two complement each other.
Enjoy your stay
DO NOT FEED THE ANIMALS THEY ARE DANGEROUS
We are professionals
LUXURY
hand made
BAD TYPOGRAPHY
GREAT TYPOGRAPHY
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